B2C Marketplace for financial products

The Challenge

During product exploration sessions with our business partner Bantotal, a software development firm specialized in core banking products with presence in over 60 banks in Latam, arose the need to create a more efficient market to improve the service offering for certain financial institutions.  

Some banks and other financial institutions only have a small reach, thus benefiting from a platform that could connect them with potential clients from distant locations, provided they could offer them a better deal than the local financial providers.                                                                          

Such a platform would help users in need of financial services to get better deals, while becoming a new sales channel for financial institutions and help them to reach new potential clients, previously not reachable.

The Solution
  • Finargy was born as a cloud platform based on blockchain technology, developed to implement financial product marketplaces that match clients and their financial needs with entities that provide financial services.
  • Sinergy -as well as trust and transparency- is obtained through the platform by using blockchain technology.